Brand Planning

Prophet has integrated strategy, marketing, and creativity, and is a lifelong consultant who helps businesses create brands and manage brand assets.

Prophets are derived from the Art of War by Sun Tzu, which states: 'Those who move overcome others, and those who succeed come from the crowd, are prophets.'.

Prophet=Strategic Consulting+Product Development+Brand Solution Company

Prophet is the strategist of words

Prophet has helped grow 500+clients in 6 countries over the past 19 years

Committed to making every full case client a leading brand in the industry

The Prophet Career Theory is a set of five in one methods that enable brand building to avoid detours and help businesses do well in terms of corporate strategy, brand assets, marketing communication, creative success, and business philosophy. Through the five transformations of foresight, namely brand assetization, enterprise innovation, strategic wordization, marketing dividends, and creative prototyping; The Five Great Prophets, namely the Opportunity Five Star, Annual Five Star, Five Year Five Star, Centering Five Star, and Winning Five Star, along with the Top 100 Winning Strategies, help customers become the king of evergreen brands in their industry. Prophet is the founder of the theory of the five major assets of a brand. Prophet's Five Great Assets, Brand with a Century of Prosperity.

The true reason for Prophet's success is that all work has theories (compound interest branding, word strategy, dividend marketing, prototype creativity, business philosophy), methods (five transformations and five major components of the ten pentagrams), and guidance from the top 100 winning strategies. With a business philosophy of foresight and ultimate goodness, standing from the perspective of an entrepreneur, with a positive heart, learning, ability, and path, and a lifelong service spirit, and a thorough value system, we solve the key issues of enterprise management and brand creation. Let the brand be determined by the battle and enable the enterprise to achieve sustainable operation.


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Prophet provides the following ten consulting and creative services to enterprises within a system:

1、 Corporate strategy of word strategy: Corporate strategy is to occupy one or more opportunities with one or more brands. If the formulation of corporate strategy can be based on social responsibility and business mission, forming a unique business combination and product structure to solve problems for the whole society, then the enterprise can achieve long-lasting success.

2、 Brand strategy of word strategy: building a brand strategy by occupying category opportunities with the brand, and integrating word system, product structure, and prototype system.

3、 The strategic core words of word strategy: one sentence to clarify the differentiated value of products, one sentence to impress customers, and one sentence to make people take action.

4、 Product development creativity: The essence of a product is a must buy reason, as well as service and user experience. A product is a good name, and achieving the integration of product name, product development design, and advertising creativity is the guarantee for the success of product development.

5、 Packaging design: Brand is information, packaging is the larger self media of the brand, and shelves are the determining point for selling goods. Designing packaging with the advertising space thinking and powerful prototype methods of shelves allows products to be sold as soon as they are put on the shelves.

6、 Development of brand owned media: Abandoning the traditional VIS system designed for design purposes, designing each material as a brand owned media, allowing each material to fight independently.

7、 Advertising and promotional creativity: Words and prototypes should be able to stimulate consumer action, reduce the cost of consumer recognition, memory, and decision-making, and make consumers want to buy immediately after seeing them.

8、 PR Calendar: Brands need to establish fixed PR events, with dates and prototypes that can be fixed.

9、 Powerful Prototype: A powerful prototype is a prototype that everyone is familiar with, has in their subconscious, and acts according to its instructions. By leveraging strong prototypes, brands can quickly be accepted by consumers, establish brand preferences, and encourage consumers to take purchasing actions.

10、 Brand Asset Management: Prophet has defined the three major genes and assets of a brand, using a brand asset perspective to manage and invest in brand assets, reduce ineffective brand actions, and repeatedly accumulate brand assets.




service trade

Prophet has served over 500 clients in 6 countries for 19 years, serving clients from almost all industries and creating numerous successful cases that have impacted the industry. In any shopping mall, supermarket, bookstore, grocery store, hypermarket and Internet in China, we can see the brands planned, new products developed and packaging products designed by the Prophet.

Fast moving consumer goods

drugs

health products

real estate

food

Clothing and luggage

Restaurant

Internet/e-commerce

Stationery

means of agricultural production

publish

finance

Urban tourism

chemicals for daily use

hotel

an electric appliance

Electric vehicle

Big Health

home decoration

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